An Introduction to Marketing

Course Overview

Setting up an integrated marketing plan is essential for any business. In this course, we will pay a significant attention to the four Ps of Marketing: Price, Place, Product, and Promotion. Our goal would be to learn how to optimize each 'P' with respect to the firm's competitive and marketing strategy.

Target Audience

• Business executives
• Business analysts
• Aspiring entrepreneurs
• Business owners

This video is part of the courses Marketing Management and MBA in a Box: Business Lessons from a CEO.