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Facebook Marketing Essentials

Whether you own a business or want to be a digital marketing manager, follow the steps in our Facebook Marketing Essentials video course to get the maximum impact from the largest social media plat

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Last updated Fri, 14-May-2021
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Course overview

Whether you own a business or want to be a digital marketing manager, follow the steps in our Facebook Marketing Essentials video course to get the maximum impact from the largest social media platform in the world. 

Facebook can be used as a free marketing tool and is used by 1.66 billion people every day, that’s too big to ignore. This course has been carefully created by social media expert, Latasha James, who has worked with Fortune 500 companies as well as startups and specializes helping businesses double their income.

Target Audience

  • People wanting to boost their business and connect with customers globally
  • Anyone working in marketing or advertising who wants to help a brand grow
  • Business people who know they need to be on social media but don’t know where to start
  • Anyone who wants to be a digital media manager or to offer social media services to clients

What will i learn?

  • Start effectively using Facebook to increase brand awareness, generate sales and gain new customers
  • Develop your own content strategy using engaging and effective content
  • Use analytics to grow your business
  • Plan, execute and analyze Facebook marketing campaigns
  • Troubleshoot common problems on social media
Requirements
Curriculum for this course
33 Lessons 2 hrs
Facebook Marketing Essentials
1 Lessons 02:00:00 Hours
  • Facebook Marketing Essentials
    Preview 02:00:00
Module 1: Making The Most Out Of Your Facebook Page
7 Lessons
  • 1.1. Meet your tutor, social media manager, and YouTuber, Latasha James
    Preview .
  • 1.2 How this course will help you
    Preview .
  • 1.3. Your industry focused Facebook page setup
    Preview .
  • 1.4. Creating great branding for your Facebook page
    Preview .
  • 1.5. Using Facebook as your CRM
    Preview .
  • 1.6. Additional Facebook features
    Preview .
  • Module 1 - Quiz
    Preview .
Module 2: Building A Successful Content Strategy
6 Lessons
  • 2.1. Understanding Facebook’s potential for your business
    Preview .
  • 2.2. How to increase your Facebook organic reach
    Preview .
  • 2.3. Creating the best images and videos for your Facebook page
    Preview .
  • 2.4. Facebook Live strategy
    Preview .
  • 2.5. Scheduling Tools for Facebook
    Preview .
  • Module 2 - Quiz
    Preview .
Module 3: Mobilizing Facebook Groups
6 Lessons
  • 3.1. What Facebook groups can help you achieve
    Preview .
  • 3.2. Creating a successful Facebook group
    Preview .
  • 3.3. Attracting a large number of people to your Facebook group
    Preview .
  • 3.4. Content strategy for posting to Facebook groups
    Preview .
  • 3.5. Solving common problems that group admins face
    Preview .
  • Module 3 - Quiz
    Preview .
Module 4: Facebook Ads Optimized
6 Lessons
  • 4.1. Boosting vs. Ad campaigns
    Preview .
  • 4.2. Ad objectives and KPIs
    Preview .
  • 4.3. Facebook ad content formats and how to create them
    Preview .
  • 4.4. Custom-building loyal audiences
    Preview .
  • 4.5. Retargeting with the Facebook Pixel
    Preview .
  • Module 4 - Quiz
    Preview .
Module 5: All-important Analytics
7 Lessons
  • 5.1. The importance of KPIs and measuring analytics
    Preview .
  • 5.2. Facebook Metrics defined
    Preview .
  • 5.3. Unlocking the power of Post Analytics
    Preview .
  • 5.4. Understanding Page Insights
    Preview .
  • 5.5. Making the most of Group Insights
    Preview .
  • 5.6. Your learning journey and farewell
    Preview .
  • Module 5 - Quiz
    Preview .
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About instructor
Includes:
  • 2 hrs On demand videos
  • 33 Lessons
  • Access on mobile and tv
  • Full lifetime access