Finding the right mix of Outbound and Inbound Marketing
A chapter from the course : Inbound Marketing & Growth Hacking
Inbound marketing, growth hacking, smarketing... These terms are not just fashionable buzzwords to throw around - they are successful marketing strategies for businesses looking to boost their turnover by focussing on customer needs. In this course designed with Stéphane Truphème, an inbound marketing expert and author ofLa Boîte à Outils de l’Inbound Marketing et du Growth Hacking (The Inbound Marketing and Growth Hacking Toolkit), you will familiarise yourself with the objectives behind these two marketing paradigms by exploring the various steps your business needs to take so that it reaps all the benefits these tried and tested methods have to offer.
