Navigating the Blue Ocean - Blue Ocean Strategy

Hop aboard the ViaUp explorer. We've christened her 'Opportunity'. She's fully equipped to help you navigate and explore Blue Ocean Strategy.

We've mapped a course to ensure you reach your destination. By the time we get there, you'll understand what Blue Ocean Strategy is, how it differs from a Red Ocean approach, and how to navigate it to discover exciting new business opportunities.

This course has been developed in collaboration with the Blue Ocean Academy™, based on Blue Ocean Strategy © Chan Kim & Renée Mauborgne.