Course Overview
Setting up an integrated marketing plan is essential for any business. In this course, we will pay a significant attention to the four Ps of Marketing: Price,
Course Overview
Setting up an integrated marketing plan is essential for any business. In this course, we will pay a significant attention to the four Ps of Marketing: Price, Place, Product, and Promotion. Our goal would be to learn how to optimize each 'P' with respect to the firm's competitive and marketing strategy.
Target Audience
This video is part of the courses Marketing Management and MBA in a Box: Business Lessons from a CEO.
